Tag Archives: John

Don’t Buy Traffic, Buy Intent! — with John Marshall

When you buy traffic indiscriminately, you waste money on ‘traffic’ that doesn’t convert well. Rather, says John Marshall, when you’re purchasing ads, think of it as purchasing ‘intent.’ He explains with an illustration of advertising for marshmallow guns. Video Rating: 4 / 5 www.seowebmarketingstrategico.com Oggi voglio semplicemente inviarti un saluto dall’India, dove mi trovo da […]

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How to Measure SEO Success with John Marshall

In this video interview, web analytics expert John Marshall explains why old measures of organic SEO success are flawed, and what new measures give you an accurate picture. We used to use a program like Web Position Gold, says Marshall, to do a search and scrape the results to show us the relative ranking for […]

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Conversion Optimization via Narrow Match – John Marshall

In this video interview, John Marshall explains the importance of optimizing the user conversion by selecting narrow match PPC keyword phrases for which you can design appropriate landing pages. By contrast, broad match keyword bidding brings a wider variety of specific paid keyword searches to a general page that can’t convert visitors nearly as effectively.

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Using Image Tagging & Optimization with John Marshall

John Marshall explains how images on Flickr photo sharing service can be tagged and used to promote such businesses as photographers, hotels, etc. by proper tagging and image optimization. Video Rating: 4 / 5

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How to Improve Your Google AdWords PPC Text Ad Copy – with John Marshall

In this video interview, Internet marketing pioneer John Marshall explains how to write more effective text ad copy for your Google AdWords PPC campaigns. The problem, says Marshall, is that the business owner is usually too close to their business to write good ad copy. Too often, business owners over-estimate how well they understand the […]

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